{"id":3791,"date":"2024-10-21T16:03:38","date_gmt":"2024-10-21T12:33:38","guid":{"rendered":"https:\/\/womenea.ir\/on-persuading-with-statistics-and-figures\/"},"modified":"2024-10-21T16:03:38","modified_gmt":"2024-10-21T12:33:38","slug":"on-persuading-with-statistics-and-figures","status":"publish","type":"post","link":"https:\/\/womenea.ir\/en\/on-persuading-with-statistics-and-figures\/","title":{"rendered":"\u201cOn persuading with statistics and figures\u201d"},"content":{"rendered":"<p>\ud83c\udf1f <strong>Kevin Hogan writes in <\/strong><em><strong>53 Principles of Persuasion<\/strong><\/em><strong>: Without a doubt, the more precise your statements are, the more believable they become\u2014especially when you use numbers and data in your arguments.<\/strong><\/p>\n<p>\ud83c\udf1f <strong>In fact, when you present statistics with detail and at the right moment, your claims become easier to believe, your position becomes stronger, and it becomes harder for the other side to challenge you.<\/strong><\/p>\n<p>\ud83c\udf1f <strong>Just remember: people don\u2019t like vague or approximate numbers\u2014they prefer precise information. To understand this better, imagine you\u2019re a car salesperson introducing a fuel\u2011efficient vehicle to a customer.<\/strong><\/p>\n<p>\ud83c\udf1f <strong>If you simply say, \u201cThis car has low fuel consumption\u2014around 7 to 8 liters,\u201d it will be difficult to persuade the customer.<\/strong><\/p>\n<p>\ud83c\udf1f <strong>But if you say, \u201cThis car consumes 8.2 liters per 100 km with regular gasoline and 7.6 liters per 100 km with premium gasoline,\u201d you can persuade the customer much more easily.<\/strong><\/p>\n<p>\ud83c\udf1f <strong>That\u2019s why professional salespeople always carry a notebook where they record the exact date and time of all previous agreements with customers\u2014so they can refer to them and influence the customer more effectively.<\/strong><\/p>\n<p>\ud83c\udf1f <strong>For example, imagine you previously agreed on a 4% discount, but the customer now asks for more.<\/strong><\/p>\n<p>\ud83c\udf1f <strong>To persuade this customer, you could say: \u201cMr. Smith, are you sure about that? Because I have notes from our phone call at 3:10 p.m. on September 14 indicating that we agreed on a 4% discount.\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf1f Kevin Hogan writes in 53 Principles of Persuasion: Without a doubt, the more precise your statements are, the more believable they become\u2014especially when you use numbers and data in your arguments. \ud83c\udf1f In fact, when you present statistics with detail and at the right moment, your claims become easier to believe, your position becomes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[101,100,99],"class_list":["post-3791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-jim-bleat","tag-sales-technique","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - 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