{"id":3757,"date":"2024-11-25T15:25:38","date_gmt":"2024-11-25T11:55:38","guid":{"rendered":"https:\/\/womenea.ir\/superficial-decisions-and-the-destruction-of-a-brand\/"},"modified":"2024-11-25T15:25:38","modified_gmt":"2024-11-25T11:55:38","slug":"superficial-decisions-and-the-destruction-of-a-brand","status":"publish","type":"post","link":"https:\/\/womenea.ir\/en\/superficial-decisions-and-the-destruction-of-a-brand\/","title":{"rendered":"Superficial decisions and the destruction of a brand"},"content":{"rendered":"<div><\/div>\n<p>\ud83d\udc8e <strong>Brian Till writes in the book <\/strong><em><strong>Creating Popular Brands<\/strong><\/em><strong>: Branding is like constructing a building. Just as negligence in a seemingly small part of a structure\u2014such as concrete pouring\u2014can cause the entire building to collapse during a mild earthquake, failing to pay attention to every component of your brand will eventually lead to its destruction with even the smallest incident.<\/strong><\/p>\n<p>\ud83d\udd39 <strong>One of the most critical forms of negligence in branding is abandoning the very path that originally led to the brand\u2019s growth and success.<\/strong> In other words, many brands forget their core promise, positioning, competitive advantage, and culture\u2014and as a result, they quickly disappear.<\/p>\n<p>\ud83d\udd39 <strong>For example, consider Boston Chicken.<\/strong> Do you remember it? It was a fast\u2011growing chain offering rotisserie chicken and homemade\u2011style meals. But the founders soon forgot what had made the brand successful in the first place.<\/p>\n<p>\ud83d\udd39 <strong>They neglected their brand:<\/strong> they changed the name to Boston Market, expanded their product range excessively, and lowered the quality and service standards. The result: brand fatigue, declining sales, reduced revenue and stock value, and ultimately bankruptcy.<\/p>\n<p>\ud83d\udd39 <strong>Remember that many brands become negligent due to market pressure and external conditions\u2014and this is where the path to destruction begins.<\/strong><\/p>\n<p>\ud83d\udd39 For example, imagine a brand that enters the market with a single, unique product and becomes very successful. But after some time, sales stop growing.<\/p>\n<p>\ud83d\udd39 As a result, managers decide to expand the product line by adding ordinary, generic products already available in the market. This decision\u2014often made under pressure\u2014seems logical but is extremely dangerous, because it marks the beginning of negligence and, eventually, brand destruction.<\/p>\n<p>\ud83d\udd39 <strong>Even if deviating from your brand\u2019s core path helps you achieve short\u2011term goals, these small deviations gradually penetrate the heart of your brand and ultimately lead to collapse and loss of brand equity.<\/strong><\/p>\n<p>\ud83d\udd39 <strong>So never risk the long\u2011term survival of your brand for short\u2011term goals like higher sales or quick profits.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udc8e Brian Till writes in the book Creating Popular Brands: Branding is like constructing a building. Just as negligence in a seemingly small part of a structure\u2014such as concrete pouring\u2014can cause the entire building to collapse during a mild earthquake, failing to pay attention to every component of your brand will eventually lead to its [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-3757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Superficial decisions and the destruction of a brand - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenea.ir\/superficial-decisions-and-the-destruction-of-a-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superficial decisions and the destruction of a brand - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udc8e Brian Till writes in the book Creating Popular Brands: Branding is like constructing a building. 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