{"id":3749,"date":"2024-12-14T21:44:45","date_gmt":"2024-12-14T18:14:45","guid":{"rendered":"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/"},"modified":"2024-12-14T21:44:45","modified_gmt":"2024-12-14T18:14:45","slug":"dont-forget-about-internal-branding","status":"publish","type":"post","link":"https:\/\/womenea.ir\/en\/dont-forget-about-internal-branding\/","title":{"rendered":"Don\u2019t Forget About Internal Branding"},"content":{"rendered":"<p>David Lane Keller writes in <em>Strategic Brand Management<\/em> that one of the biggest mistakes companies make in branding is assuming that a brand is built only in the minds of customers. In reality, a brand must be built both in the minds of customers <strong>and<\/strong> in the minds of the employees who represent it.<\/p>\n<p>\ud83d\udd39 If you fail to align your employees with your brand principles, you simply cannot succeed in branding.<\/p>\n<p>\ud83d\udd39 In other words, <strong>external branding<\/strong>\u2014shaping your brand in the minds of target customers\u2014is not enough on its own. To succeed, you also need <strong>internal branding<\/strong>, which means embedding the brand in the minds of your employees.<\/p>\n<p>\ud83d\udd39 Internal branding is especially critical in service\u2011based companies, where employees interact directly and frequently with customers. If employees in a service organization do not fully understand the brand, they can unintentionally cause serious and sometimes irreversible damage.<\/p>\n<p>\ud83d\udd39 This is why many companies invest in internal branding just as much as they invest in external branding.<\/p>\n<p>\ud83d\udd39 For example, Panda Express\u2014one of the most successful restaurant chains in the United States\u2014allocates significant financial resources to internal branding to ensure that every employee, especially those who interact with customers, understands the core principles of the Panda Express brand.<\/p>\n<p>\ud83d\udd39 Since one of Panda Express\u2019s brand promises is offering healthy, low\u2011calorie meals, the company pays its servers and staff to regularly go to the gym and maintain their ideal weight.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Lane Keller writes in Strategic Brand Management that one of the biggest mistakes companies make in branding is assuming that a brand is built only in the minds of customers. In reality, a brand must be built both in the minds of customers and in the minds of the employees who represent it. \ud83d\udd39 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[91],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-strategic-brand-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Don\u2019t Forget About Internal Branding - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Forget About Internal Branding - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\" \/>\n<meta property=\"og:description\" content=\"David Lane Keller writes in Strategic Brand Management that one of the biggest mistakes companies make in branding is assuming that a brand is built only in the minds of customers. In reality, a brand must be built both in the minds of customers and in the minds of the employees who represent it. \ud83d\udd39 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-14T18:14:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/womenea.ir\/wp-content\/uploads\/2024\/12\/Branding-Principles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin10\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin10\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/\",\"url\":\"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/\",\"name\":\"Don\u2019t Forget About Internal Branding - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\",\"isPartOf\":{\"@id\":\"https:\/\/womenea.ir\/#website\"},\"datePublished\":\"2024-12-14T18:14:45+00:00\",\"dateModified\":\"2024-12-14T18:14:45+00:00\",\"author\":{\"@id\":\"https:\/\/womenea.ir\/#\/schema\/person\/b1368cdaa53dc9d08ee38cfd5d5f56eb\"},\"breadcrumb\":{\"@id\":\"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/womenea.ir\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Don\u2019t Forget About Internal Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/womenea.ir\/#website\",\"url\":\"https:\/\/womenea.ir\/\",\"name\":\"\u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\",\"description\":\"\u0627\u0646\u062c\u0645\u0646 \u0635\u0646\u0641\u06cc \u06a9\u0627\u0631\u0641\u0631\u0645\u0627\u06cc\u06cc \u0632\u0646\u0627\u0646 \u0641\u0639\u0627\u0644 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/womenea.ir\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/womenea.ir\/#\/schema\/person\/b1368cdaa53dc9d08ee38cfd5d5f56eb\",\"name\":\"admin10\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/womenea.ir\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a?s=96&d=mm&r=g\",\"caption\":\"admin10\"},\"url\":\"https:\/\/womenea.ir\/en\/author\/admin10\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Don\u2019t Forget About Internal Branding - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/","og_locale":"en_US","og_type":"article","og_title":"Don\u2019t Forget About Internal Branding - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","og_description":"David Lane Keller writes in Strategic Brand Management that one of the biggest mistakes companies make in branding is assuming that a brand is built only in the minds of customers. In reality, a brand must be built both in the minds of customers and in the minds of the employees who represent it. \ud83d\udd39 [&hellip;]","og_url":"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/","og_site_name":"\u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","article_published_time":"2024-12-14T18:14:45+00:00","og_image":[{"width":630,"height":365,"url":"https:\/\/womenea.ir\/wp-content\/uploads\/2024\/12\/Branding-Principles.jpg","type":"image\/jpeg"}],"author":"admin10","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin10","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/","url":"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/","name":"Don\u2019t Forget About Internal Branding - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","isPartOf":{"@id":"https:\/\/womenea.ir\/#website"},"datePublished":"2024-12-14T18:14:45+00:00","dateModified":"2024-12-14T18:14:45+00:00","author":{"@id":"https:\/\/womenea.ir\/#\/schema\/person\/b1368cdaa53dc9d08ee38cfd5d5f56eb"},"breadcrumb":{"@id":"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/womenea.ir\/dont-forget-about-internal-branding\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/womenea.ir\/dont-forget-about-internal-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/womenea.ir\/"},{"@type":"ListItem","position":2,"name":"Don\u2019t Forget About Internal Branding"}]},{"@type":"WebSite","@id":"https:\/\/womenea.ir\/#website","url":"https:\/\/womenea.ir\/","name":"\u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","description":"\u0627\u0646\u062c\u0645\u0646 \u0635\u0646\u0641\u06cc \u06a9\u0627\u0631\u0641\u0631\u0645\u0627\u06cc\u06cc \u0632\u0646\u0627\u0646 \u0641\u0639\u0627\u0644 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/womenea.ir\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/womenea.ir\/#\/schema\/person\/b1368cdaa53dc9d08ee38cfd5d5f56eb","name":"admin10","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/womenea.ir\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a?s=96&d=mm&r=g","caption":"admin10"},"url":"https:\/\/womenea.ir\/en\/author\/admin10\/"}]}},"_links":{"self":[{"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/posts\/3749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/comments?post=3749"}],"version-history":[{"count":0,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/posts\/3749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/media\/3750"}],"wp:attachment":[{"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/media?parent=3749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/categories?post=3749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/tags?post=3749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}