{"id":3729,"date":"2025-02-22T18:45:26","date_gmt":"2025-02-22T15:15:26","guid":{"rendered":"https:\/\/womenea.ir\/persuasion-through-creating-confusion\/"},"modified":"2025-02-22T18:45:26","modified_gmt":"2025-02-22T15:15:26","slug":"persuasion-through-creating-confusion","status":"publish","type":"post","link":"https:\/\/womenea.ir\/en\/persuasion-through-creating-confusion\/","title":{"rendered":"Persuasion Through Creating Confusion"},"content":{"rendered":"<div><\/div>\n<p>Kevin Hogan writes in <em>The 53 Principles of Persuasion<\/em>: Confusion causes people significant discomfort, and a confused person is willing to do almost anything to escape that painful feeling.<\/p>\n<p>\ud83d\udd39 In fact, when people become confused, they abandon logic and reasoning. Just like someone who is drowning, they grab onto anything they can find in hopes of being saved.<\/p>\n<p>\ud83d\udd39 For this reason, if we can rescue someone from a state of confusion, we gain tremendous influence over them and can easily impose our viewpoint.<\/p>\n<p>\ud83d\udd39 I would even go a step further and say: to persuade others, first confuse them\u2014then be the one who pulls them out of that confusion.<\/p>\n<p>\ud83d\udd39 The most common method for creating confusion is the <strong>\u201cinformation overload\u201d<\/strong> technique. In this approach, you continue giving the other person so much information that they lose the ability to analyze it.<\/p>\n<p>\ud83d\udd39 This method is especially effective when the person is genuinely interested in the information and welcomes receiving more of it.<\/p>\n<p>\ud83d\udd39 For example, imagine a salesperson who, while explaining the benefits of a product, hands the customer a brochure. A moment later\u2014while the customer is flipping through the brochure\u2014the salesperson shows several photos of satisfied customers who purchased the product. Then, they play a short video demonstrating how the product works.<\/p>\n<p>\ud83d\udd39 Given the limits of human mental capacity, this approach creates cognitive turbulence and confusion, preventing the customer from thinking logically. As a result, they become more susceptible to your reasoning and are likely to accept almost anything you say.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kevin Hogan writes in The 53 Principles of Persuasion: Confusion causes people significant discomfort, and a confused person is willing to do almost anything to escape that painful feeling. \ud83d\udd39 In fact, when people become confused, they abandon logic and reasoning. Just like someone who is drowning, they grab onto anything they can find in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-3729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persuasion Through Creating Confusion - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenea.ir\/persuasion-through-creating-confusion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persuasion Through Creating Confusion - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\" \/>\n<meta property=\"og:description\" content=\"Kevin Hogan writes in The 53 Principles of Persuasion: Confusion causes people significant discomfort, and a confused person is willing to do almost anything to escape that painful feeling. \ud83d\udd39 In fact, when people become confused, they abandon logic and reasoning. 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