{"id":3718,"date":"2025-03-01T11:54:30","date_gmt":"2025-03-01T08:24:30","guid":{"rendered":"https:\/\/womenea.ir\/the-emphasis-of-large-companies-on-understanding-customer-culture\/"},"modified":"2025-03-01T11:54:30","modified_gmt":"2025-03-01T08:24:30","slug":"the-emphasis-of-large-companies-on-understanding-customer-culture","status":"publish","type":"post","link":"https:\/\/womenea.ir\/en\/the-emphasis-of-large-companies-on-understanding-customer-culture\/","title":{"rendered":"The Emphasis of Large Companies on Understanding Customer Culture"},"content":{"rendered":"<div><\/div>\n<p>Jim Blythe writes in <em>100 Great Marketing Ideas<\/em>: We have always been told that customers\u2019 buying behavior and decisions are influenced by their culture. Yet many of us still know very little about the cultures that exist within our own society.<\/p>\n<p>\ud83d\udd39 Therefore, if we want to succeed in marketing, we must pay attention to our customers\u2019 culture\u2014just as the financial services company Aviva does.<\/p>\n<p>\ud83d\udd39 Aviva operates several large call centers to provide financial advice to its customers. Like many other companies, it has set up some of these call centers in India, where labor costs are low and the educated workforce speaks English fluently.<\/p>\n<p>\ud83d\udd39 However, many skilled Indian employees have never visited countries like the United States or the United Kingdom, nor are they particularly interested in traveling to or living in those countries.<\/p>\n<p>\ud83d\udd39 As a result, despite their familiarity with the English language, they are unfamiliar with the culture of English\u2011speaking countries\u2014and this cultural gap can lead to misunderstandings and tension between them and customers.<\/p>\n<p>\ud83d\udd39 For this reason, Aviva offers various training programs focused on understanding American culture for its Indian employees.<\/p>\n<p>\ud83d\udd39 These programs are not just about how American customers speak or which verbs, expressions, idioms, and phrases they commonly use. They also cover topics such as weather, road conditions, political issues, economic matters, and more.<\/p>\n<p>\ud83d\udd39 The reason for teaching these topics is that Americans like to start conversations with small talk\u2014often about general subjects like the weather\u2014before getting to the main point of their request.<\/p>\n<p>\ud83d\udd39 Therefore, if call center employees lack knowledge about such topics, they will struggle to build rapport with the person on the other end of the line.<\/p>\n<p>\ud83d\udd39 Aviva\u2019s example highlights the importance of offering specialized training programs for our salespeople, marketers, and customer service teams\u2014programs that teach the details they need to connect more easily and effectively with their customers.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jim Blythe writes in 100 Great Marketing Ideas: We have always been told that customers\u2019 buying behavior and decisions are influenced by their culture. Yet many of us still know very little about the cultures that exist within our own society. \ud83d\udd39 Therefore, if we want to succeed in marketing, we must pay attention to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-3718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Emphasis of Large Companies on Understanding Customer Culture - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenea.ir\/the-emphasis-of-large-companies-on-understanding-customer-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Emphasis of Large Companies on Understanding Customer Culture - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\" \/>\n<meta property=\"og:description\" content=\"Jim Blythe writes in 100 Great Marketing Ideas: We have always been told that customers\u2019 buying behavior and decisions are influenced by their culture. 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