{"id":3714,"date":"2025-03-04T13:35:08","date_gmt":"2025-03-04T10:05:08","guid":{"rendered":"https:\/\/womenea.ir\/dont-take-the-customers-objection-to-price-too-seriously\/"},"modified":"2025-03-04T13:35:08","modified_gmt":"2025-03-04T10:05:08","slug":"dont-take-the-customers-objection-to-price-too-seriously","status":"publish","type":"post","link":"https:\/\/womenea.ir\/en\/dont-take-the-customers-objection-to-price-too-seriously\/","title":{"rendered":"Don\u2019t Take the Customer\u2019s Objection to Price Too Seriously"},"content":{"rendered":"<p>Tim Connor writes in <em>91 Common Mistakes Salespeople Make<\/em>: My experience as a seasoned salesperson shows that customers\u2019 most important expectations are:<\/p>\n<p>1\ufe0f\u20e3 A fair price 2\ufe0f\u20e3 High\u2011quality products and services 3\ufe0f\u20e3 Keeping promises\u2014especially time commitments<\/p>\n<p>\ud83d\udd39 However, various studies show that if we list customers\u2019 core expectations in order of importance, they are actually:<\/p>\n<p>1\ufe0f\u20e3 Keeping promises\u2014especially time commitments 2\ufe0f\u20e3 High\u2011quality products and services 3\ufe0f\u20e3 A fair price<\/p>\n<p>\ud83d\udd39 This reveals that, contrary to popular belief, <strong>price is not the most important factor<\/strong> for customers. So why do many salespeople still assume that price is the customer\u2019s top concern? The reason is that inexperienced salespeople don\u2019t understand the difference between <strong>price, cost, and value<\/strong>.<\/p>\n<p>\ud83d\udd39 <strong>Price<\/strong> is the amount the customer pays at the time of purchase. <strong>Cost<\/strong> is the money the customer must spend over time to use the product. <strong>Value<\/strong> is the level of benefit the customer expects from the product.<\/p>\n<p>\ud83d\udd39 Based on these definitions, although customers often say they want a \u201ccheap\u201d product, what they <em>actually<\/em> want is one of the following:<\/p>\n<p>\u25fd\ufe0f <strong>1. A product with low usage cost.<\/strong> For example, one that is inexpensive to maintain and can be resold second\u2011hand with minimal loss.<\/p>\n<p>\u25fd\ufe0f <strong>2. A product that is worth the money paid.<\/strong> In other words, a product that delivers real value.<\/p>\n<p>\ud83d\udd39 Therefore, when facing a customer who insists on a cheap product, we should explain:<\/p>\n<p>\u25fd\ufe0f <strong>1. You shouldn\u2019t look for a cheap product\u2014you should look for one with lower long\u2011term usage costs than competitors.<\/strong><\/p>\n<p>\u25fd\ufe0f <strong>2. You shouldn\u2019t look for a cheap product\u2014you should look for one that truly delivers value for the money you spend.<\/strong><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tim Connor writes in 91 Common Mistakes Salespeople Make: My experience as a seasoned salesperson shows that customers\u2019 most important expectations are: 1\ufe0f\u20e3 A fair price 2\ufe0f\u20e3 High\u2011quality products and services 3\ufe0f\u20e3 Keeping promises\u2014especially time commitments \ud83d\udd39 However, various studies show that if we list customers\u2019 core expectations in order of importance, they are actually: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-3714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - 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