{"id":3712,"date":"2025-03-05T14:08:07","date_gmt":"2025-03-05T10:38:07","guid":{"rendered":"https:\/\/womenea.ir\/sales-strategy-build-a-new-distribution-channel\/"},"modified":"2025-03-05T14:08:07","modified_gmt":"2025-03-05T10:38:07","slug":"sales-strategy-build-a-new-distribution-channel","status":"publish","type":"post","link":"https:\/\/womenea.ir\/en\/sales-strategy-build-a-new-distribution-channel\/","title":{"rendered":"\u201cSales Strategy: Build a New Distribution Channel"},"content":{"rendered":"<p>Jim Blythe writes in <em>100 Great Marketing Ideas<\/em>: Sometimes distribution channels are so tightly controlled by competitors that entering them becomes extremely difficult. New or small companies often cannot easily access existing distribution channels.<\/p>\n<p>\ud83d\udd39 This is why new and small companies usually have to make significant financial commitments to the owners of major distribution channels\u2014such as renting shelf space for long periods or offering long\u2011term credit terms\u2014to gain entry.<\/p>\n<p>\ud83d\udd39 In such situations, the best strategy for new and small companies is to <strong>create a new distribution channel<\/strong> for their product.<\/p>\n<p>\ud83d\udd39 For example, when Red Bull energy drink first entered the market in 1987, it was extremely difficult to get into traditional distribution channels like supermarkets and retail chains, because these channels had no understanding of what an \u201cenergy drink\u201d even was.<\/p>\n<p>\ud83d\udd39 Since Red Bull targeted young consumers, the company decided to distribute its product in places where its target audience regularly spent time.<\/p>\n<p>\ud83d\udd39 As a result, Red Bull formed a marketing team of university students to distribute and promote the product in gyms and nightclubs.<\/p>\n<p>\ud83d\udd39 When the owners of these venues realized what an energy drink was\u2014and that it would likely appeal to young people\u2014they welcomed the idea of selling Red Bull. This allowed Red Bull to enter the market <strong>without<\/strong> giving in to the heavy demands of supermarkets and retail chains.<\/p>\n<p>\ud83d\udd39 So instead of trying to push your product into traditional distribution channels, look for places where your customers naturally spend time\u2014and then work to turn those places into your product\u2019s distribution network.<\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jim Blythe writes in 100 Great Marketing Ideas: Sometimes distribution channels are so tightly controlled by competitors that entering them becomes extremely difficult. New or small companies often cannot easily access existing distribution channels. \ud83d\udd39 This is why new and small companies usually have to make significant financial commitments to the owners of major distribution [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-3712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cSales Strategy: Build a New Distribution Channel - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenea.ir\/sales-strategy-build-a-new-distribution-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cSales Strategy: Build a New Distribution Channel - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\" \/>\n<meta property=\"og:description\" content=\"Jim Blythe writes in 100 Great Marketing Ideas: Sometimes distribution channels are so tightly controlled by competitors that entering them becomes extremely difficult. 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