{"id":3663,"date":"2025-07-02T15:35:51","date_gmt":"2025-07-02T12:05:51","guid":{"rendered":"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/"},"modified":"2025-07-02T15:35:51","modified_gmt":"2025-07-02T12:05:51","slug":"the-importance-of-having-a-purposeful-reward-system-in-organizations","status":"publish","type":"post","link":"https:\/\/womenea.ir\/en\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/","title":{"rendered":"The importance of having a purposeful reward system in organizations"},"content":{"rendered":"<p>\ud83d\udc8e <strong>Stephen Robbins, in his book <\/strong><em><strong>53 Principles of Managing People<\/strong><\/em><strong>, writes:<\/strong> One management consultant, who specifically studied the management of military forces, noticed that police officers during their shifts would get into the car assigned to them every morning, drive to the highway of their mission, and spend the entire workday driving back and forth along that highway.<\/p>\n<p>\ud83d\udd39 Clearly, this aimless patrolling had little to do with the core duties assigned to the police.<\/p>\n<p>\ud83d\udd39 In his review, the consultant realized that the performance and efficiency of police officers in that city were measured by the distance they drove each day.<\/p>\n<p>\ud83d\udd39 As a result, officers drove long distances back and forth daily, without making any meaningful contribution to public safety.<\/p>\n<p>\ud83d\udd39 This real story reminds us that when we evaluate and reward employees in a stereotypical way, and forget to reward the behaviors we truly value, employees eventually turn to superficial and routine behaviors.<\/p>\n<p>\ud83d\udd39 Consequently, despite offering various and even abundant rewards, we find that employees lack motivation for major tasks and keep themselves busy with trivial, everyday work.<\/p>\n<p>\ud83d\udd39 In such situations, we must always seek to change the organization\u2019s reward system, knowing that even small adjustments can lead to extraordinary results.<\/p>\n<p>\ud83d\udd39 The importance of reward systems became even clearer to me when one of my wealthy relatives told his adopted son: <em>\u201cDon\u2019t worry about making money! When I die, all my wealth will be yours.\u201d<\/em><\/p>\n<p>\ud83d\udd39 As it happened, this relative lived for a very long time, and throughout his old age he never understood why his adopted son had no interest in preserving his health.<\/p>\n<p>\ud83d\udd39 When he brought this up with me, I replied: <em>\u201cBecause you are rewarding your son for your death, not for your life.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udc8e Stephen Robbins, in his book 53 Principles of Managing People, writes: One management consultant, who specifically studied the management of military forces, noticed that police officers during their shifts would get into the car assigned to them every morning, drive to the highway of their mission, and spend the entire workday driving back and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-3663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The importance of having a purposeful reward system in organizations - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of having a purposeful reward system in organizations - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udc8e Stephen Robbins, in his book 53 Principles of Managing People, writes: One management consultant, who specifically studied the management of military forces, noticed that police officers during their shifts would get into the car assigned to them every morning, drive to the highway of their mission, and spend the entire workday driving back and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T12:05:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/womenea.ir\/wp-content\/uploads\/2025\/07\/shutterstock_1044522661-1024x684-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin10\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin10\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/\",\"url\":\"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/\",\"name\":\"The importance of having a purposeful reward system in organizations - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\",\"isPartOf\":{\"@id\":\"https:\/\/womenea.ir\/#website\"},\"datePublished\":\"2025-07-02T12:05:51+00:00\",\"dateModified\":\"2025-07-02T12:05:51+00:00\",\"author\":{\"@id\":\"https:\/\/womenea.ir\/#\/schema\/person\/b1368cdaa53dc9d08ee38cfd5d5f56eb\"},\"breadcrumb\":{\"@id\":\"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/womenea.ir\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The importance of having a purposeful reward system in organizations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/womenea.ir\/#website\",\"url\":\"https:\/\/womenea.ir\/\",\"name\":\"\u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\",\"description\":\"\u0627\u0646\u062c\u0645\u0646 \u0635\u0646\u0641\u06cc \u06a9\u0627\u0631\u0641\u0631\u0645\u0627\u06cc\u06cc \u0632\u0646\u0627\u0646 \u0641\u0639\u0627\u0644 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/womenea.ir\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/womenea.ir\/#\/schema\/person\/b1368cdaa53dc9d08ee38cfd5d5f56eb\",\"name\":\"admin10\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/womenea.ir\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a?s=96&d=mm&r=g\",\"caption\":\"admin10\"},\"url\":\"https:\/\/womenea.ir\/en\/author\/admin10\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The importance of having a purposeful reward system in organizations - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/","og_locale":"en_US","og_type":"article","og_title":"The importance of having a purposeful reward system in organizations - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","og_description":"\ud83d\udc8e Stephen Robbins, in his book 53 Principles of Managing People, writes: One management consultant, who specifically studied the management of military forces, noticed that police officers during their shifts would get into the car assigned to them every morning, drive to the highway of their mission, and spend the entire workday driving back and [&hellip;]","og_url":"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/","og_site_name":"\u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","article_published_time":"2025-07-02T12:05:51+00:00","og_image":[{"width":1024,"height":684,"url":"https:\/\/womenea.ir\/wp-content\/uploads\/2025\/07\/shutterstock_1044522661-1024x684-2.jpg","type":"image\/jpeg"}],"author":"admin10","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin10","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/","url":"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/","name":"The importance of having a purposeful reward system in organizations - \u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","isPartOf":{"@id":"https:\/\/womenea.ir\/#website"},"datePublished":"2025-07-02T12:05:51+00:00","dateModified":"2025-07-02T12:05:51+00:00","author":{"@id":"https:\/\/womenea.ir\/#\/schema\/person\/b1368cdaa53dc9d08ee38cfd5d5f56eb"},"breadcrumb":{"@id":"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/womenea.ir\/the-importance-of-having-a-purposeful-reward-system-in-organizations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/womenea.ir\/"},{"@type":"ListItem","position":2,"name":"The importance of having a purposeful reward system in organizations"}]},{"@type":"WebSite","@id":"https:\/\/womenea.ir\/#website","url":"https:\/\/womenea.ir\/","name":"\u0627\u0646\u062c\u0645\u0646 \u0632\u0646\u0627\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","description":"\u0627\u0646\u062c\u0645\u0646 \u0635\u0646\u0641\u06cc \u06a9\u0627\u0631\u0641\u0631\u0645\u0627\u06cc\u06cc \u0632\u0646\u0627\u0646 \u0641\u0639\u0627\u0644 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/womenea.ir\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/womenea.ir\/#\/schema\/person\/b1368cdaa53dc9d08ee38cfd5d5f56eb","name":"admin10","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/womenea.ir\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f660ab912ec121d1b1e928a0bb4bc61b15f5ad44d5efdc4e1c92a25e99b8e44a?s=96&d=mm&r=g","caption":"admin10"},"url":"https:\/\/womenea.ir\/en\/author\/admin10\/"}]}},"_links":{"self":[{"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/posts\/3663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/comments?post=3663"}],"version-history":[{"count":0,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/posts\/3663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/media\/3664"}],"wp:attachment":[{"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/media?parent=3663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/categories?post=3663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womenea.ir\/en\/wp-json\/wp\/v2\/tags?post=3663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}