“The secret of sales: make your customers laugh”

🌟 Jim Blyth writes in 100 Great Marketing Ideas: Making people laugh has always been an excellent way to attract them. For this reason, companies can also use this principle to market more effectively.

🌟 Although humor is used in marketing and advertising for certain products—such as toys, food, and similar items—it is used far less for promoting many other types of products.

🌟 Without a doubt, jokes and humorous lines aimed at educated and high‑end audiences can generate strong word‑of‑mouth marketing for us, provided we use them with the right level of subtlety.

🌟 For example, BMW, which produces high‑priced cars for wealthy customers, releases a humorous advertisement every year on April 1st alongside its serious and luxurious campaigns—usually about the company’s innovations in car design.

🌟 In one such ad, the company announced that, due to new EU regulations banning right‑hand‑drive cars, it had invested in producing cars without steering wheels that would be controlled by the driver’s head movements.

🌟 In another year, the German company claimed it had designed a windshield wiper that scares away flies. In yet another ad, BMW said it had created a car that allows the driver to call their home microwave so their meal would be ready before they arrive.

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