The global economy is becoming increasingly feminine day by day

💎 Michael J. Silverstein, in his article “The Female Economy,” writes: Women worldwide spend $20 trillion annually, and this figure will rise to $28 trillion in the next five years.

🔹 During the same period, their total annual income will grow from $13 trillion to $18 trillion—larger than the economy of many countries, such as India.

🔹 Given these numbers, it is foolish for markets to ignore or underestimate female consumer products and services. Yet unfortunately, many companies—even those with excellent products and services—still overlook this market when it comes to women.

🔹 Therefore, the time has come to expand our knowledge about the female economy. For example, the Boston Consulting Group recently conducted a comprehensive study of the female economy, analyzing the consumption behavior of more than 12,000 women across 40 countries.

🔹 The results remind us that we cannot benefit from the female economy with our current products and services, which are mostly male‑oriented and controlled by male‑dominated businesses.

🔹 According to this study, four female markets have the greatest growth potential: food, fitness, beauty, and apparel. Women also openly expressed dissatisfaction with two male‑dominated markets: financial services and healthcare.