“The Challenge of Freedom of Expression in Businesses

In today’s world, businesses constantly encourage employees to speak up, fully aware of the many benefits—from early problem detection to increased innovation. Yet what is often overlooked is that speaking up requires courage, and such courage does not easily emerge in rigid, hierarchical workplaces.

🔹 In most organizations, there is no clear mechanism for expressing criticism or suggestions; and even when such mechanisms exist, trust in them is low. The result? People prefer to stay silent, or at best, share their thoughts anonymously and quietly. This means we are still far from achieving genuine freedom of expression within organizations.

🔹 Many managers fail to realize that freedom of expression is not just a slogan or a public‑relations tool; it is a real competitive advantage. An organization that listens to diverse perspectives and does not fear disagreement can identify challenges earlier and act more creatively.

🔹 But when this environment is absent, concerns are not voiced through official channels; instead, they spill over into social media and public platforms—places where neither crises can be controlled nor trust easily rebuilt. Silence inside the organization amplifies the noise outside.

This phenomenon can be observed at three levels:

◽️ Ideal Level A space where employees share their views with psychological safety, and innovation thrives.

◽️ Minimal Level Tools like suggestion boxes exist, but mainly to reduce legal risks rather than to foster a culture of dialogue.

◽️ Critical Level Public whistleblowing due to complete distrust in internal organizational processes.

🔹 What threatens businesses today is not only corruption or discrimination, but also indifference toward social and environmental responsibilities—issues that often create deep dissatisfaction among employees and directly lead to protest and whistleblowing.

💭 The solution? Transparency, genuine listening, explaining decisions, and creating a safe environment for dialogue. When employees feel that their perspectives are heard and understood, they not only become more motivated but also more committed to the company’s values.

📕 Adapted from Higher Ground by Alison Taylor

Persuasion through storytelling

💎 Kevin Hogan, in his book 53 Principles of Persuasion, writes: Using stories is one of the most powerful tools for influencing an audience. Storytelling as a means of persuasion requires applying various techniques, some of which include:

◽️ 1. Never tell a story without a purpose Before telling a story, ask yourself: What is my intention? What is the main message? Am I telling this story just to entertain, or do I have a specific goal? How does the story help me achieve my objective in the conversation? Remember, some people tell stories simply to be liked, which is not a good goal and has little impact.

◽️ 2. Pay attention to audience feedback Unfortunately, many people get so caught up in talking that they fail to notice when the listener’s attention has drifted. Always watch for verbal and non‑verbal feedback, and be careful not to bore or tire your audience with overly long stories.

◽️ 3. What you say is not always what the audience hears People interpret stories based on their own beliefs, values, and interests. It is very possible that their understanding of the story does not match your intended meaning. Therefore, before telling any story, consider the listener’s perspective and ensure the story will lead to the outcome you want.

◽️ 4. A good story is neither too short nor too long An effective story usually lasts about four minutes, and you can tell one roughly every half hour. In small groups, keep your story more concise, but in larger groups you can extend it to six or seven minutes.

“Do not involve everyone in goal‑setting

💎 Stephen Robbins, in his book 53 Principles of Managing People, writes: Modern managers, during their university studies, become familiar with the concept of “involving others in goal‑setting.” For example, Peter Drucker considered involving others in determining organizational goals essential, calling it management by objectives.

🔹 As a result, over the past 40 years, unilateral and authoritarian management has declined, giving way to participative management.

🔹 Yet, when faced with research findings in this area, you may be surprised. These studies show that there is little difference between goals set by a manager alone and goals set with employee participation.

🔹 In fact, research indicates that participative goal‑setting has only a minor impact on employee performance, commitment, and motivation.

🔹 Therefore, in some situations, goals set collaboratively are executed better, while in other situations, goals set solely by the manager and communicated to employees yield better results.

🔹 This raises the question: why don’t people try harder to achieve goals when they are involved in setting them?

🔹 The answer lies in certain conditions that are essential for participative management to be effective. For participative management to work, sufficient time must be allocated to the process.

🔹 Moreover, the issues in which employees’ opinions are sought must align with their interests and benefits.

🔹 In addition, the employees themselves must possess adequate intellectual, academic, experiential, and skill levels.

🔹 The reality is that these conditions are absent in many workplaces. That is why many employees prefer their share in the organization to be doing the work rather than participating in setting goals.

The global economy is becoming increasingly feminine day by day

💎 Michael J. Silverstein, in his article “The Female Economy,” writes: Women worldwide spend $20 trillion annually, and this figure will rise to $28 trillion in the next five years.

🔹 During the same period, their total annual income will grow from $13 trillion to $18 trillion—larger than the economy of many countries, such as India.

🔹 Given these numbers, it is foolish for markets to ignore or underestimate female consumer products and services. Yet unfortunately, many companies—even those with excellent products and services—still overlook this market when it comes to women.

🔹 Therefore, the time has come to expand our knowledge about the female economy. For example, the Boston Consulting Group recently conducted a comprehensive study of the female economy, analyzing the consumption behavior of more than 12,000 women across 40 countries.

🔹 The results remind us that we cannot benefit from the female economy with our current products and services, which are mostly male‑oriented and controlled by male‑dominated businesses.

🔹 According to this study, four female markets have the greatest growth potential: food, fitness, beauty, and apparel. Women also openly expressed dissatisfaction with two male‑dominated markets: financial services and healthcare.

Why Is Disagreement in the Workplace the Key to Success?

Disagreement is an unavoidable, natural, and healthy part of building relationships with others. There is no workplace without conflict or differing opinions. You may dream of working in a peaceful utopia, but such an environment is neither good for the organization nor beneficial for you and your work. In fact, when managed well, opposing viewpoints can lead to many positive outcomes. Here are a few examples:

▪️ Better results When you and your colleagues challenge each other and constantly ask, “Is there a better solution?”, these constructive disagreements can lead to new and innovative ideas.

▪️ Opportunities for learning and growth Although having your ideas challenged can feel uncomfortable, it creates valuable learning opportunities. By listening and receiving feedback, you gain experience, face new issues, and evolve as a manager.

▪️ Improved relationships Working through conflict helps you feel closer to the people around you. You gain a deeper understanding of what matters to them and how they prefer to work.

▪️ Higher job satisfaction When you are not afraid of constructive disagreement at work, you are more likely to enjoy going to work. You feel more satisfied with what you do and enjoy your relationships with colleagues.

▪️ A more inclusive workplace If you want diversity and inclusion in your organization, you must be open to disagreement. While homogeneous groups may feel more predictable, diverse teams often perform better.

🔹 If you are someone who avoids conflict, this may sound discouraging—but fortunately, there are techniques that can help you become more comfortable with disagreement. Here are a few:

▪️ Let go of the need to be liked Most people want to be liked—it’s natural. Instead of trying to increase your popularity, focus on respect (both giving and receiving it). When you become comfortable with the idea that respect matters more than being liked, you set an example for your team that disagreement is acceptable, creating a more open space for sharing ideas.

▪️ Focus on the bigger picture Disagreement becomes difficult when you take it personally. But workplace conflicts usually stem from differences in goals or processes. Think about what the business needs.

▪️ Don’t equate disagreement with unkindness Most people are open to hearing different viewpoints if you express them thoughtfully and respectfully.

▪️ Find a role model and imitate them There is usually at least one person in your life—perhaps a colleague, relative, or friend—who excels at being direct and honest without creating unnecessary tension. Observe them. Notice what they do, and try to model their behavior.

🔹 Whatever tactic you choose, start small. Practice being direct in low‑risk conversations and see how it goes. You’ll likely find that it goes better than expected—and if not, you can learn from the experience and try again. Sometimes disagreement is exactly what the other person expects from you, as long as it is expressed with respect and empathy.

“5 Famous Unwritten Rules of the World That Can Change the Way You See Life and Work Forever

In life, we all encounter unwritten principles that sometimes operate more powerfully than the laws of physics. These rules influence not only science and engineering but also our daily lives, decision‑making, relationships, and even our professional success. The laws discussed below are widely applied in psychology, life philosophy, personal productivity, and time management. Many successful managers, strategic planners, and entrepreneurs follow these principles—often without knowing their names. Understanding them can profoundly reshape the way you think about responsibility, fear, money, decision‑making, and problem‑solving.

◽️ 1. Murphy’s Law The core idea of this law is: “The more you fear something will happen, the more likely it becomes.” Fear heightens our focus on negative outcomes, and the subconscious mind begins searching for signs of disaster. By understanding this law, we can replace excessive worry with preparation. When you accept uncertainty and prepare for different scenarios, the impact of Murphy’s Law diminishes. It is a reminder to embrace unpredictability rather than fear it.

◽️ 2. Kidlin’s Law “If you can clearly and precisely write down a problem, you have already solved half of it.” This law highlights the power of writing to clarify the mind. Problems that seem large and complicated in our heads often become structured and manageable once written down. For example, someone who feels they lack time for tasks will quickly discover the root cause once they list exactly what consumes their time.

◽️ 3. Gilbert’s Law “When you take on a task, finding the best way to achieve the result is always your responsibility.” This law emphasizes commitment and accountability for outcomes—not just effort. If you are responsible for delivering a project, it doesn’t matter what tools you had or what obstacles you faced; the result must still be delivered. For instance, if someone promises to write an article, they must find a way to complete it even if the internet goes down or their laptop breaks. Gilbert’s Law shifts us from excuse‑driven to result‑driven thinking.

◽️ 4. Wilson’s Law “If you prioritize knowledge and intelligence, money will follow naturally.” Many successful people first invested in learning, skills, and awareness—and only afterward achieved significant financial gains. Personal development leads to stable income and long‑term career growth. This law is especially valuable for teenagers, entrepreneurs, and anyone seeking genuine success.

◽️ 5. Falkland’s Law “If you don’t truly need to make a decision, then don’t make one.” Falkland’s Law teaches that sometimes the best decision is not deciding at all. Many of us rush to find solutions due to anxiety or external pressure. But this law suggests that as long as ambiguity remains or no real need exists, a decision should be postponed. Sometimes patience—not action—is the wisest choice. Time itself can reveal the answer.

Clear and Challenging Goals: The Key to Employee Motivation and Better Performance

Stephen Robbins writes in his book “Managing People”: One of my friends, who manages a software company, was recently telling me how great his employees are and how much he trusts them. He said: “When we take on a new project, I just tell them, ‘Do your best—so well that no one can find a single flaw.’”

🔹 When I pointed out to him that saying “do your best” is not the most effective way to motivate employees, he was completely puzzled.

🔹 I explained: To achieve better results, you must set clear tasks and challenging goals for each person or team—not simply ask them to try harder. Otherwise, their effort may go in a direction that is not aligned with what you or your projects actually need.

🔹 I also told him that numerous scientific studies emphasize this point: when a person is pursuing a specific goal, their performance is significantly better than when they are simply working without knowing the purpose behind their effort.

🔹 In other words, clear and challenging goals have a much stronger impact on motivation and performance than vague instructions like “try harder.”

🔹 However, there is a major challenge in setting difficult and ambitious goals for employees: if they believe the goal is impossible to achieve, they will lose motivation.

🔹 That is why the most important challenge for any manager is to convince employees that they can reach the goal—even if it is demanding and difficult.

🔹 What I’ve said about clear and challenging goals may sound obvious or even self‑evident, but in practice, many managers fail to apply it.

🔹 Various studies also show that a very high percentage of employees report that they do not have clearly defined goals in their work.

🔹 They also express dissatisfaction with the lack of proper feedback on their performance and say they often do not know whether they are on the right track toward the intended goal.

🔹 So, if you want to improve your employees’ performance, instead of giving motivational speeches, do these three things:

◽️ 1. Set difficult and challenging goals for your employees. ◽️ 2. Convince them that they are capable of achieving those goals. ◽️ 3. Regularly evaluate their performance and give them feedback on whether they are moving in the right direction.

“What Direction Will Jobs Take by 2030?

The World Economic Forum recently released its Jobs Report 2025, offering a comprehensive analysis of the global labor market. Published every two years, this report forecasts major trends and transformations expected over the next five years. It is based on a survey of 1,000 employers worldwide, collectively representing 14 million workers across 22 different industries.

◀️ Five Major Trends Shaping the Future of Work

The shifts in the labor market are driven by five major global trends, listed below in order of importance:

▪️ Technological Change Employers expect technological transformation to have the greatest impact on the labor market—especially artificial intelligence and automation, which are driving this major shift.

▪️ Economic Uncertainty Although global inflation declined in 2024 and the economy showed resilience, half of employers expect rising living costs to trigger organizational changes. Additionally, 42% believe slower economic growth will affect their operations. These economic variables have created a cautious hiring outlook.

▪️ Geoeconomic Fragmentation Global tensions have led to fragmented and regionalized trade. With the new U.S. administration, such restrictions have increased even further. Industries heavily dependent on global supply chains—such as automotive and mining—will be significantly affected, while more localized and self‑sufficient industries will experience less disruption.

▪️ The Green Transition The shift toward a cleaner economy remains a priority for many organizations worldwide. Nearly half of surveyed employers believe that efforts to reduce carbon emissions will lead to major changes in business operations. This trend is especially visible in high‑emission industries like automotive, aerospace, and mining, where decarbonization requires workforce upskilling and reskilling.

▪️ Demographic Shifts The report highlights two simultaneous demographic trends: aging populations in high‑income countries and growing working‑age populations in lower‑income nations. These shifts will significantly influence the global labor supply.

◀️ Job Growth and Decline by 2030

The report estimates that by 2030, the number of formal jobs worldwide will increase by 7%. While 92 million current jobs are expected to disappear, 170 million new positions will be created.

◀️ High‑Growth Job Categories

The job with the highest expected growth is big data specialist. Following that are fintech engineers and AI and machine learning specialists. Other high‑demand roles in the coming years include:

  • Software and app developers
  • Data collection and data management specialists
  • Electric and autonomous vehicle experts
  • UI/UX designers
  • Light truck drivers and delivery services
  • Internet of Things (IoT) specialists
  • Data analysts
  • Environmental engineers
  • DevOps specialists
  • Renewable energy engineers

◀️ Fastest‑Growing and Fastest‑Declining Jobs

The report also notes that frontline jobs (such as agricultural workers, delivery drivers, and construction laborers) and care/service roles (such as nursing professionals and educators) will experience the fastest growth. Meanwhile, although technical jobs will be in high demand, manual and physical roles will decline. Postal clerks, bank tellers, and data entry clerks are all expected to face a 20% reduction in job numbers.

◀️ Most In‑Demand Skills of the Future

Unsurprisingly, demand for technology‑related and AI‑related skills is projected to rise sharply, with the top three skills falling into this category. Creative and abstract thinking ranks fourth. Creative thinking, resilience, flexibility, and agility form the fifth group of essential skills. Finally, curiosity and lifelong learning rank sixth among the most in‑demand skills for the next five years.

How Can We Show the Best Version of Ourselves Despite Personal Challenges?

Seth Godin writes: Professionals show the best version of themselves when they step into their work—regardless of their personal circumstances or the type of audience they face.

🔹 For example, when a professional actor walks onto a theater stage, they perform their role to the highest standard, whether or not their rent is overdue.

🔹 Or consider a doctor who may personally be dealing with diabetes, yet listens to patients with patience and compassion and does everything possible to treat them.

🔹 This principle also applies to professional marketers and salespeople, who maintain completely professional behavior with customers despite any personal challenges they may be facing.

🔹 For instance, when a Starbucks barista smiles at a customer and wishes them a good day, they may be having a very difficult day themselves.

🔹 Therefore, we must always remember that sharing our personal struggles and what we are going through is something reserved for family and close friends—not for our customers.

🔹 In fact, if we fail to follow this principle, we won’t be able to continue our professional work for long, and we will quickly end up upsetting our customers.

How Can We Capture the Unconscious Needs and Motivations of Customers?

Philip Kotler writes in Principles of Marketing: Every individual has multiple needs at any given moment, but having a need does not necessarily lead a person to seek out our product or service.

🔹 In fact, a need motivates a person to buy only when it turns into a drive. A drive is an intense need that pushes a person to find a way to satisfy it.

🔹 Psychologists have proposed various theories to explain human motivation. Two of the most influential ones are Freud’s theory and Maslow’s theory, each with different applications in marketing.

🔹 Freud believed that people are often unaware of the real motives shaping their behavior. He argued that as people grow older, they suppress more of their desires—but these desires never fully disappear. Instead, they reveal themselves through dreams, slips of the tongue, nervous or aggressive behaviors, and psychological disorders.

🔹 According to Freud’s theory, every purchasing decision is influenced by unconscious motives—motives that the individual may not even be aware of.

🔹 For example, an older person buying a sporty BMW may simply be expressing an unconscious desire to show others that they still feel young at heart.

🔹 In contrast, Maslow sought to explain why people are motivated by certain needs at specific times. He tried to answer questions such as: Why is one person focused on personal safety while another seeks social approval?

🔹 Maslow’s answer is that human needs follow a hierarchy. According to him, the main categories of needs are: physiological needs, safety needs, social needs, esteem needs, and self‑actualization needs.

🔹 Based on Maslow’s theory, a person first tries to satisfy their most urgent and intense need. Once that need is fulfilled, it no longer motivates behavior, and the person moves on to the next most important need.

🔹 For example, a hungry person (with a strong physiological need) will show no interest in a great work of art (which satisfies a self‑actualization need). But once the urgent need is satisfied, the next significant need emerges.