Focusing on Core Goals: Conan’s Perspective on the Secret to Success

Brian Tracy writes in his book “100 Laws of Business Success” that Lloyd Conant, the founder of Nightingale‑Conant—one of the world’s largest producers of educational programs on success—conducted extensive research on successful individuals for fifty years before establishing this educational institution.

🔹 Conant’s decades of study led him to a key conclusion: success is rooted in having clear goals, and everything else is secondary.

🔹 He believed that our ability to set precise goals plays a far greater role in our success than any other skill we possess.

🔹 Based on this, Conant stated: when you know exactly what you want to do and where you want to go, the foundation for abundant and guaranteed success is created.

🔹 As a result of Conant’s research and experience, the Law of Direction was developed, emphasizing that the more time you devote to your most important goals, the higher the level of success you will achieve.

🔹 Furthermore, the more success you experience, the better you feel about yourself—and the more motivated you become to achieve even greater success.

🔹 In this way, you enter an upward spiral in which each achievement boosts your confidence and propels you toward even greater accomplishments.