Motivating employees is simple

💎 Stephen Robbins, in his book “53 Principles of Managing People,” writes: One of the most important problems that managers in organizations such as stores and restaurants face is motivating employees who perform simple tasks and receive very low wages. As a result, their motivation cannot be significantly increased through promotions or salary raises.

🔹 In the past, to maintain the motivation of these types of employees, managers were flexible in setting their working hours, and these employees were often selected from among teenagers and retirees.

🔹 However, the reality is that these methods have also lost their effectiveness, and we can no longer rely on them to increase the motivation of our simple employees and workers.

🔹 For example, Burger King attempted to solve this problem by offering special programs such as retirement bonuses and supplemental health insurance to these employees, but ultimately no significant change occurred in their resignation rate.

🔹 Therefore, I believe that until a tangible change is made in the wages and benefits of these employees, we should not expect their motivation to work harder and their loyalty to our company to increase.

🔹 On the other hand, we can strengthen the loyalty of our simple employees by showing respect to their families.

🔹 For example, the chain coffee shop “Doug Café” implemented three interesting and simple ideas to reinforce the relationship between its simple employees and the company:

◽️1. Each month, simple employees can spend one evening with their families as guests of the company, ordering up to $100 worth of items from the company’s branches.

◽️2. At the end of each season, the company dedicates one evening for its simple employees to showcase their talents, allowing them to recite poetry, share memories, or present ideas to professional colleagues and company managers.

◽️3. At the end of each year, the company organizes a large celebration with the presence of simple employees and their families, during which the company thanks its simple employees in front of their families and presents them with gifts.